Being A Responsible Business
Earn Green by Going Green
Business benefits of CSR
Caring businesses in your community
Caring about your community in a business capacity, or corporate social responsibility (CSR) as it is best known, should not be viewed as a "nice to do" activity that incurs unwanted expense. When executed correctly, sound CSR policies and your subsequent actions can not only help those in need but they can improve your standing in both the local community and within your industry, plus they can also actually increase your bottom line profit.
"88% of consumers said they were more likely to buy from a company that supports and
engages in activities to improve society."
Better Business Journey, UK Small Business Consortium
Corporate social responsibility should be viewed as an investment. Look at some of the benefits carefully implemented CSR policies can bring to your organisation:
Increased sales - 89% of consumers are likely to switch from one brand to another if the second brand is associated with a good cause.
Building of trust - 83% will trust a company more if it is socially responsible.
Building of brand image - 74% are more likely to pay attention to a company's message if the company has commitment to a cause.
Referrals - 66% will consider a company's social commitment when deciding whether to recommend its products and services.
Employee loyalty - 79% want to work for a company that cares about how it impacts and contributes to society.
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